A retail manager’s role is to run a store successfully. Working on the shop floor, they are in constant contact with their customers and staff. They are responsible for ensuring their staff give great customer service as well as monitoring the financial performance of the store. Typical responsibilities of the job include:
recruiting, training, supervising and appraising staff
managing budgets
maintaining statistical and financial records
dealing with customer queries and complaints
overseeing pricing and stock control
maximizing profitability and setting/meeting sales targets, including motivating staff to do so
ensuring compliance with health and safety legislation