The eCommerce Manager will oversee all eCommerce tasks for the company’s portfolio of hotels while defining strategies and implementing tactics to achieve hotel and portfolio-level revenue targets; involves collaborating with both sales & revenue management. Other primary responsibilities include:

• Search Engine Optimization Strategies
• Create optimized content for all brand sites
• Optimize online profiles (i.e. Google, Trip Advisor, Yelp, etc.)
• Seek out local linking opportunities
• Ensure UNAP info is accurate and consistent across the web
• Work closely with Operations, Sales and Revenue Management to ensure that ecommerce strategies are in-line with the revenue-producing strategies of the property
• Manage some social media efforts
• Execute advertising campaigns to drive engagement with social profiles as well as potential business
• Create engaging content across all social media channels
• Monitor all reviews and user-generated content across all channels
• Manage and execute performance media strategies including Expedia TravelAds, GDS Advertising, etc.
• Manage e-mail marketing efforts through both brand and in-house platforms
• Manage online merchandising opportunities available through brand sites and third-party channels
• Monitor and assist properties with online reputation management through Trip Advisor, Google, Booking.com, Expedia, etc.
• Conduct OTA audits to insure accurate information is being displayed across all channels and to maximize content scores
• Provide quarterly and/or monthly progress reports to property level management, ownership, and the corporate executive team
• Deliver the strategy and approach for defined regions, brands, customer segments, and customer origin
• Actively collaborate with the team to ensure recommended solutions are multi-channel in nature
• Integrate effectively with the Destination Marketing teams
• Recommend, champion, and implement process improvement initiatives across the portfolio. A continuous improvement approach is vital for the team's ongoing success

JOB REQUIREMENTS

• Strong organizational and time management skills, with attention to detail
• Website design skills and certification along with SEO training
• Self-motivated and a self-starter.
• Exhibit exceptional written and verbal communication skills
• BA or BS in Marketing Administration or Business Management preferred
• Some travel may be required, must be flexible